Api
Articles Tagged api:
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Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
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Sales Enablement, Automation, and Performance
BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
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Artificial Intelligence
Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI—specifically, with agentic AI, predictive modeling, and generative content engines (GenAI) becoming integral to campaign execution. At the heart of this transformation is the emergence of the MCP: a new orchestration layer designed to connect, route,…
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Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
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Artificial Intelligence
CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes
Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…
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Martech Zone Tools
App: Measure Your Website’s Response Time with This Simple Metrics Tool
When a website loads slowly, it’s not always clear what’s to blame. Is it the DNS provider? The server itself? Or something in between? To help web professionals pinpoint where delays occur, I’ve published this tool on this site that measures the full lifecycle of an HTTP request, from domain resolution to content delivery. This browser-based tool uses server-side diagnostics to simulate a…
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Content Marketing
WordPress: Why the JSON API User Endpoint is a Risk and How to Secure Your Site
WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or integrate with other platforms. However, not all of these capabilities are ideal…
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Content Marketing
Flixier: Unleash Pro-Level Video Editing From Your Browser
Struggling with slow rendering, clunky installs, and limited editing tools? Whether you’re a marketer repurposing webinars, a content creator publishing shorts, or an educator adding flair to lessons, traditional video editors often slow you down. Most demand high-end devices, complicated software, and too much time for even simple edits. Flixier Flixier changes that. It’s a cloud-powered, AI-enhanced video editor that…
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Social Media & Influencer Marketing
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…
