Apple Ibeacon

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Articles Tagged apple ibeacon:

Douglas KarrMar 13, 2023

How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

Beacon marketing is a proximity marketing strategy that uses Bluetooth Low Energy ( BLE ) beacons to send targeted messages and promotions to nearby mobile devices. This is often referred to as micro-location services. The goal of beacon marketing is…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

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Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

How Are Retail Stores And Venues Utilizing Beacons For Proximity Marketing?

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