Adding an Email Preheader Increased My Inbox Placement Rate by 15%

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the

The Factors That Impact How Quickly Your Page Loads On Your Website

We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.

2016 Website Design Trends to Consider Before Creating Your Site

We’ve seen a lot of companies moving towards a cleaner, simpler experience for website users. Whether you’re a designer, a developer, or you just love websites, you can learn something by taking a look at how they’re doing it. Get ready to be inspired! Animation Leaving behind the early, gaudy days of the web, which was flush with flashing gifs, animated bars, buttons, icons and dancing hamsters, animation today means creating interactive, responsive actions that

Speeding Up Your Site with CSS Sprites

I write about page speed quite a bit on this site and it’s an important part of the analysis and improvements we make to our clients’ sites. Aside from moving to powerful servers and utilizing tools like Content Delivery Networks, there are a number of other programming techniques the average web developer can use. The standard for the original Cascading Style Sheet is over 15 years old now. CSS was an important evolution in web

Reduce Your CSS File Size by 20% or More

Once a site is developed, it’s pretty typical for the cascading style sheet (CSS) file to grow as you continue to customize your site over time. Even when your designer first loads the CSS, it may have all kinds of extra comments and formatting that are bloating it. Reducing attached files like CSS and JavaScript can help reduce load times when a visitor arrives at your site. Reducing the file isn’t easy… but, as usual,

A Comprehensive Preview of HTML 5

I happened across this incredible presentation by M. Jackson Wilkinson on HTML 5 and CSS 3. It’s a comprehensive look at the coming changes to HTML and Cascading Style Sheets. It’s hard to believe that HTML 4 is over 10 years old already! Browser support for HTML 5 will continue to drive more and more applications online. It appears the days of buying and installing software off of media are quickly becoming a thing of

How To Build An Image Map with CSS

I wanted something ‘geeky’ so I decided on a ‘pocket’ graphic that holds all the subscription methods for my blog. In the days of Web 1.0, a collection of links like this could be built by splicing up your image up with links on each graphic, then trying to sew it all back together with a table. It could also be accomplished by utilizing an image map but that usually requires a tool to build

Blog-Tipping: Aberrant Absurdity

Adam Teece has a blog that’s well on it’s way. In analyzing his raw HTML, you know he’s been listening to a lot of great advice – hopefully here :). Your Blog Tips Your main posts are getting crunched into your sidebar. If found that if you adjust your primary div to 480px on your Stylesheet, it provides a balance of whitespace on the left and right of your posts, making it much easier to