Customer Experience
Articles Tagged customer experience:
-
The State of Digital Identity: What Marketers Need to Know
Digital identity has quietly become one of the most important forces shaping marketing today. For years, marketers 1nd their customers and reach them effectively. But as privacy regulations tightened and third-party cookies began to fade, the industry realized something: identity…
-
10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing…
-
Technavio: The Global Sports Betting Market Outlook (2025 to 2029)
The global sports betting market is projected to grow by USD 221.1 billion between 2025 and 2029, at a CAGR of 12.6%. Technavio’s latest research outlines a rapidly evolving global sports betting landscape, shaped by digital transformation, regulatory reforms, and…
-
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud…
-
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate...
-
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI . Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures…
-
Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening…
-
The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers
The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C…
-
How Purpose-Driven Design Helped a Nonprofit Turn Complex Data into a Powerful Advocacy Tool
When EdTrust-West set out to expose systemic inequalities in California’s education system, the data was clear—but the team needed to ensure that the message would land and be impactful. Here’s how a design-led strategy transformed their communication approach, leading to…
-
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially…