Customer Experience
Articles Tagged customer experience:
- Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
- E-commerce and Retail
Mastering the Modern Omnichannel Buying Journey: A Retailer’s Guide
In today’s hyperconnected retail and e-commerce landscape, the path to purchase has become increasingly complex. The traditional linear funnel has evolved into a dynamic, multi-directional web of touchpoints, driven by empowered consumers who seamlessly switch between digital and physical environments. For retailers and online sellers alike, understanding and optimizing the omnichannel buying journey is no longer optional—it is mission-critical for…
- Customer Data Platforms
Top 7 Signs Your Business Needs a Custom Software Solution (And Not Off-the-Shelf)
In a fast-paced digital world, businesses need the right tools to stay competitive. While off-the-shelf software solutions may work for some, many companies find that they simply don’t meet their unique needs. Custom software development offers tailored solutions that scale with your business. But how do you know if it’s time to make the switch? Let’s dive into the seven…