Deep Customer Insights

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Articles Tagged deep customer insights:

Douglas KarrJan 12, 2024

Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights

Businesses grapple with the challenges of obtaining actionable insights from their data. On one end of the spectrum, products like Google Analytics present a steep learning curve, demanding extensive customization and filtering to render data usable. Conversely, platform analytics often oversimplify user behavior, providing basic metrics that fall short of uncovering the intricacies of customer engagement. It’s within this gap,…

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights

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