Genai
Articles Tagged genai:
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The Advantages of Utilizing Perplexity for Sales and Marketing
Artificial intelligence (AI) has become inseparable from sales and marketing, yet not all platforms deliver the same value. While many AI assistants are designed for conversational generation or creative ideation, Perplexity has carved out a distinct place as a research-driven engine. Its ability to surface recent, relevant, and cited information makes it especially powerful for professionals who need more than…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks. With marketing budgets expected to remain at roughly 7.7% of company revenue through 2025, every expenditure must clearly demonstrate its…
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AI-Powered Content Optimization with Surfer SEO: Transforming Content Marketing and SEO in 2025
Surfer SEO has become a linchpin in the evolution of search engine optimization by weaving artificial intelligence (AI) into a unified workflow for research, content creation, and on‑page optimization. As the marketing technology portal MarTech notes, AI is revolutionizing sales and marketing by leveraging machine learning (ML), natural language processing (NLP), and predictive analytics to automate processes, personalize experiences, and…
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Attention Universities: I’m Not Hiring Business and Marketing Graduates Without A TON of AI Experience
The future of education is approaching a breaking point—and for marketers, sales professionals, startup entrepreneurs, and business executives, the lesson is not an academic one. It is the same lesson that reshaped the media industry: adapt to technology, or watch as it bypasses you entirely. Consider the cautionary tale of the newspaper industry. For decades, newspapers enjoyed unrivaled dominance. They…
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Creaitor: Automate Your Content With Generative AI and Focus on Strategy
Crafting consistent, high-quality content that ranks well and engages audiences has never been more challenging. Marketers today face shrinking attention spans, shifting search algorithms, and the rise of GenAI answers that bypass traditional search traffic. Juggling keyword research, writing, optimization, and performance tracking across multiple tools often leaves little time for creativity and strategy. Creaitor Creaitor is an AI-powered content…