Generative Ai
Articles Tagged generative ai:
- Artificial Intelligence
The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?
Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using machine learning (ML) algorithms, particularly deep learning models, to generate new data instances similar to existing data. Generative AI is…
- Paid and Organic Search Marketing
How To Optimize Your Blog Platform and Posts For Search Engines
Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization (SEO) plays a crucial role in driving your blog’s success by ensuring that it ranks higher in search engine results pages. Much has changed since I wrote Corporate Blogging for Dummies over a decade ago… and I still want to…
- Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
- Artificial Intelligence
Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
- Analytics & Testing
How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…
- Advertising Technology
The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. The word advertising originates from the Latin…
- Paid and Organic Search Marketing
SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The true measure of SEO success lies in the ability to drive clicks from the SERP to your website’s landing page.…
