Generative Ai
Articles Tagged generative ai:
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Cara, Meta, and Adobe: Creators and AI Collide
I've been writing every week on Martech Zone since 2006. While I think of myself as a creator , every product, solution, strategy, or opinion I provide here was learned or collaborated before I published it. Of course, I repackage…
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4 Ways That AI and Automation Are Revolutionizing Marketing in 2024
In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes…
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ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform
Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today's prospect and customer expectations. Companies must find innovative solutions to meet these demands…
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Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt…
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Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It's been [yearssince date="4/1/2004"] years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail's rapid market…
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Three Ways AI Can Help Businesses Deliver Non-Linear Customer Service
Traditionally, most customer journeys have been linear. Customers contact support and go through a step-by-step process with little room for personalized responses. This conventional approach failed to account for individual customer needs, and in an era where customer expectations are…
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Rumi.ai: Revolutionize Your Meetings with AI-Powered Real-Time Productivity
If you're a longtime reader, you know how much I despise meetings . Add remote work environments; professionals often find themselves in a seemingly endless cycle of virtual meetings. The challenges of staying focused, avoiding distractions, and ensuring equal participation…
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Nine Challenges Brand Marketers Face with Generative AI
While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to…
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Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve . He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for…
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Alteryx: An AI Analytics Platform To Unlock Insights at Enterprise Scale
Organizations are drowning in data but starving for insights. Extracting meaningful information from vast and complex datasets is a major challenge, requiring significant time, resources, and technical expertise. Many companies struggle to keep up with the growing demands of data…