Articles Tagged google:
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Marketing Orchestration: The Conductor of Your Customer Journey
Nowadays, both business customers and consumers interact with brands across a growing number of channels and touchpoints. This intricate web of interactions requires a sophisticated approach to marketing. Enter marketing orchestration, a strategy that unifies all marketing efforts to create seamless, personalized customer experiences. Table of ContentsWhat is Marketing Orchestration?Marketing Orchestration ExamplesConsumer Marketing OrchestrationBusiness Marketing OrchestrationThe Martech Stack: From Siloed Struggles to…
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What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console (GCS), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals (CWV), a set of metrics that Google uses to evaluate page performance and user experience. My site utilizes custom fonts, and I noticed that there’s quite a delay in loading the page on mobile devices…
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Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
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Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management (UCPM) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article delves into the theoretical underpinnings, practical implementations, and future prospects of UCPM, emphasizing its significance in contemporary data ecosystems. Consent and user preference management have become paramount in an era…
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Jabio: Create Compelling Social Proof through Customer Reviews
In today’s crowded digital landscape, standing out is crucial. To thrive in this competitive environment, businesses need a compelling way to differentiate their products. 333 million people will shop online by 2029, a 22% increase from 2024. Statista To gain a strategic advantage, businesses online are turning to customer reviews. Online reviews provide social proof of a product’s quality and…
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Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google’s advanced search capabilities allow for more precise and targeted results. This article will explore these advanced options, focusing on the querystring variables that power them. Understanding Querystring Variables Querystring variables are parameters added…
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Creating an Effective B2B Video: A Guide for Thought Leaders
As we work on our GTM strategy, we’ve identified that incorporating videos with our company’s thought leaders is a perfect medium. We can explain very technical topics while simultaneously establishing our leaders as thought leaders and building awareness for our solution. Video content has become essential for B2B communication, especially when showcasing thought leadership. This article will guide you through…
