What’s My IP Address? And How to Exclude it from Google Analytics

Sometimes that you need your IP address. A couple examples are whitelisting some security settings or filtering out traffic in Google Analytics. Keep in mind that an IP address that a web server sees is not your internal network IP address, it’s the IP address of the network that you’re on. As a result, changing wireless networks will produce a new IP address. Many Internet service providers do not assign businesses or homes a static

What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?

When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely.  In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation.  What Is An IP Score