Yeahmobi

What Is Remnant Traffic and How Can Publishers Monetize It?

In digital publishing, not all traffic is created equal. While premium traffic—visitors from targeted campaigns or loyal repeat users—often drive the most revenue, a significant portion of a publisher’s audience falls into a less lucrative category: remnant traffic. Understanding remnant traffic and leveraging its potential can help publishers unlock additional revenue streams without compromising their primary audience strategies. What Is…