BBM

Bid and Budget Management

The process of setting and adjusting the maximum amount an advertiser is willing to pay for a click or impression on an ad. In PPC advertising, bidding happens in real-time, and advertisers compete against each other in an auction-like system, where the highest bidder gets the ad placement. Bid management aims to strike a balance between getting enough clicks or impressions at the right cost per click (CPC) or cost per thousand impressions (CPM) while maximizing the return on investment (ROI) of the ad campaign.

Budget management refers to setting and managing the total amount of money an advertiser is willing to spend on a campaign. A budget can be set on a daily or monthly basis, and advertisers can adjust it based on their campaign goals, performance, and other factors. Budget management aims to ensure that an advertiser stays within the allocated budget while still achieving the desired results from the ad campaign.

Effective bid and budget management require continuous monitoring and optimization of ad campaigns. This involves analyzing the data from the campaigns, adjusting bids and budgets based on the performance of ads, and making strategic decisions about where and how to allocate advertising dollars for the best results.

• Abbreviation: BBM