BOGO

Buy One Get One

A popular sales and marketing promotion strategy where customers are encouraged to purchase because they receive an additional item at no extra cost or a reduced price. This can apply to Buy One, Get One Free or Buy One, Get One Half Off deals, among other variations.

BOGO promotions effectively drive sales, clear inventory, and attract new and existing customers by offering perceived added value. For marketers and sales teams, BOGO offers can be strategically used to increase foot traffic in physical stores or traffic to online platforms, enhance customer satisfaction, and boost overall sales volumes while potentially increasing the average order value.

• Abbreviation: BOGO