CDXP

Customer Data and Experience Platform

A solution where the features of a Customer Data Platform (CDP) and a Digital Experience Platform (DXP) are integrated. The CDP collects and manages customer data from various touchpoints, creating a unified customer profile. The DXP is a comprehensive solution that combines content management, analytics, and personalization tools to enhance the overall digital experience for customers. The integration of CDXP enables businesses to leverage customer data effectively, providing a more personalized and seamless digital experience. CDXP solutions play a crucial role in modern sales and marketing strategies by facilitating a deeper understanding of customer behavior and preferences.

• Abbreviation: CDXP