CPG

Consumer Packaged Goods

These are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods like packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The CPG industry is highly competitive in sales and marketing, with a strong focus on brand management, market research, and consumer behavior. Understanding trends, effective advertising, and distribution strategies are key to success in the CPG sector.