Bedrock: Leveraging AI and ML To Turn CPG Data Into Retail Wins

Springing into retail season with a million datapoints and no clear narrative? That’s the challenge many consumer packaged goods (CPG) companies face daily. With fragmented datasets, time-consuming analyses, and mounting pressure to win shelf space, sales and insights teams often struggle to surface the opportunities buried in their own information. That’s where Bedrock Analytics steps in.

Bedrock Analytics

Bedrock Analytics is a modern, AI-powered platform that helps CPG brands turn raw, syndicated, and POS data into compelling sales stories and actionable insights. Bedrock is designed to streamline how teams interact with performance data. It makes it faster and easier to understand what’s happening across products, categories, retailers, and markets—and use that understanding to drive growth.

At its core, Bedrock gives brands a powerful competitive edge: the ability to analyze, visualize, and present data in a fraction of the time it typically takes. Whether you’re building a buyer-facing deck or trying to uncover why velocity has dipped in a particular channel, Bedrock empowers users to move from confusion to clarity—fast.

By harmonizing data from sources like Nielsen, SPINS, Circana/IRI, retailer POS systems, and even e-commerce platforms, Bedrock eliminates the silo problem that plagues so many analytics teams. Its automation engine applies machine learning to interpret sales trends, visualize results, and highlight threats and opportunities—all inside a user-friendly interface.

Why CPG Brands Choose Bedrock

Sales enablement is at the heart of Bedrock’s value proposition. Users can create branded, buyer-ready presentations in minutes—leveraging proven decks, visualizations, and story structures that buyers respond to. What might take hours in Excel or PowerPoint can now be done in a fraction of the time, with much greater impact.

Equally important is speed-to-insight. With Bedrock’s AI-driven dashboards and templates, both sales and analytics teams can get real-time visibility into what’s happening across the business. Custom segments, topline reports, and promotional performance are surfaced instantly, enabling faster decision-making and greater alignment between teams.

What Bedrock Offers

Here’s a closer look at the platform’s capabilities, each one designed to help CPG professionals act quickly and confidently:

• Data Harmonization: Automatically imports and integrates syndicated and retail data into a single, consistent view, eliminating time-consuming manual work.
• Dynamic Dashboards: Monitor real-time sales, trends, and category performance with customizable dashboards offering breadth and depth.
• Opportunity Gaps: Identifies dollar gaps across brands, markets, or product lines, revealing untapped sales potential.
• Period & Weekly Comparisons: Analyze sales week-over-week or across longer timeframes to track performance, promotions, or new launches.
• Promotion Evaluation: Measures promotional effectiveness across SKUs or channels to help fine-tune trade marketing efforts.
• Sales Decomposition: Breaks down changes in sales performance into contributing factors like velocity, distribution, and pricing.
• Share Comparison: Pinpoints market share movements across brands or retailers, highlighting competitive shifts.
• Side-by-Side & Heatmap Views: Offers comparative insights and visual thresholds for evaluating performance at a glance.
• Topline Reports: Quickly access summary-level KPIs for key categories or accounts, supporting fast alignment across stakeholders.
• Waterfall Charts: Visualize how products and markets contribute to overall share metrics, aiding executive-level storytelling.

These tools allow teams to go beyond basic reporting and into storytelling—delivering visual, data-driven narratives that resonate with retail buyers and internal leadership alike.

How to Get Started

Using Bedrock is simple. After importing your data, the platform handles harmonization, trend detection, and visualization. From there, users can explore trends, build reports, and export presentation-ready slides—often in less time than it takes to gather the data manually. Training and onboarding are intuitive, with most users reporting full proficiency within days.

Bedrock Core is succinct, to the point, easy to use, easy to navigate, and the learning curve to becoming an expert is incredibly short.

Shige Toyoguchi, Director of Sales at Prosperity Organics

In a competitive landscape where every retailer call counts, Bedrock Analytics equips your team to deliver insights that win. From surfacing trends to building data-backed presentations, Bedrock reduces the complexity of retail analytics while amplifying your ability to act on it.