Cost per Install

CPI is the acronym for Cost per Install.

A key metric in digital advertising, particularly in mobile app marketing. It measures the cost advertisers incur to acquire a single installation or download of their mobile app. CPI is calculated by dividing the total advertising spend by the number of app installs generated through that campaign.

In the realm of sales, marketing, and online technology, CPI is a crucial metric for assessing the efficiency and effectiveness of app promotion campaigns. It helps advertisers gauge the value they are getting for their advertising budget and optimize their strategies to achieve the best results in terms of user acquisition and app installations.

  • Abbreviation: CPI

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