GEO

Generative Engine Optimization

A content and data optimization discipline focused on improving how information is surfaced and represented within generative AI systems and conversational search platforms. Unlike traditional search engine optimization, which aims to improve rankings in link-based search results, GEO ensures that content is accurately interpreted and featured in AI-generated responses from tools like ChatGPT, Gemini, Microsoft Copilot, and Perplexity.

GEO strategies include enhancing machine readability through structured data, strengthening entity relationships across public knowledge graphs, and ensuring content reflects transparent, authoritative expertise. The goal is not just to be discoverable but to be considered a credible source that generative engines reference when producing summaries, answers, or recommendations. As users increasingly rely on AI-generated content instead of browsing search results, GEO is emerging as a critical layer of digital visibility for brands, publishers, and subject matter experts.