ILV

Inbound Lead Velocity

A metric used in sales and marketing to measure the rate at which inbound leads are generated and qualified.

ILV is typically calculated by measuring the number of new inbound leads that are generated over a specific period of time and comparing it to the number of leads that were generated in the previous period. This provides an indication of the growth rate of the inbound lead pipeline.

By tracking ILV, businesses can gain insights into the effectiveness of their inbound marketing efforts and the overall health of their lead generation strategy. If the ILV is increasing over time, it indicates that the business is generating more leads and that its inbound marketing efforts are effective. If the ILV is stagnant or decreasing, it may be an indication that the business needs to adjust its marketing strategy or improve its lead qualification processes.

Overall, ILV is an important metric for businesses that rely on inbound marketing to generate leads and drive revenue growth. By tracking ILV over time, businesses can identify trends and make data-driven decisions to optimize their lead generation strategy and improve their overall sales and marketing performance.

• Abbreviation: ILV