Marketing InfographicsSocial Media & Influencer Marketing

Social Media Image Dimension Guide for 2023

It seems like every week, a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text displayed within the image.

I would caution against uploading oversized images to social media sites. Each social media platform uses aggressive image compression that often leaves your images blurry. If you can upload a great image and compress it with a service before uploading it, you’ll get much crisper results!

If you’re a designer, keep this information handy… and prepare for changes often. If you’d like to download the Adobe Photoshop templates, head over to the article from Mainstreethost:

Download PSD Files For Social Images

If you’d like to jump to a section:

Facebook Image Sizes

Facebook MediaSize in Pixels (Width x Height)
Profile Image200 x 200
Cover Photo850 x 315
Shared Image1200 x 630
Shared Link Thumbnail1200 x 630
Facebook Image Sizes
Credit: Mainstreethost

Google Business Page

Google Business Profile MediaSize in Pixels (Width x Height)
Profile Image720 x 720
Cover Photo1080 x 608
Google Posts1200 x 900
Google Business Page Image Sizes
Credit: Mainstreethost

Instagram Image Sizes

Instagram MediaSize in Pixels (Width x Height)
Profile Picture320 x 320
Square Photo1080 x 1080
Landscape Photo1080 x 680
Portrait Photo1080 x 1080
Instagram Image Sizes
Credit: Mainstreethost

LinkedIn Image Sizes

LinkedIn MediaSize in Pixels (Width x Height)
Personal Profile Photo400 x 400
Personal Background Photo1584 x 396
Company Logo400 x 400
Company Cover Photo1128 x 191
LinkedIn Image Sizes
Credit: Mainstreethost

Pinterest Image Sizes

Pinterest MediaSize in Pixels (Width x Height)
Profile Photo280 x 280
Standard Pin1000 x 1500
Giraffe Pin1000 x 2100
Pinterest Image Sizes
Credit: Mainstreethost

Snapchat Image Sizes

Snapchat MediaSize in Pixels (Width x Height)
Snapchat Image Ad1080 x 1920
Snapchat Video Ad1080 x 1920
Snapchat Geofilter1080 x 1920

Twitter Image Sizes

Twitter MediaSize in Pixels (Width x Height)
Profile Photo400 x 400
Header Photo1500 x 500
Timeline Photo1200 x 675
Twitter Image Sizes
Credit: Mainstreethost

Tumblr Image Sizes

Tumblr MediaSize in Pixels (Width x Height)
Avatar (Profile Photo)128 x 128
Shared Image Post1280 x 1920

YouTube Image Sizes

YouTube MediaSize in Pixels (Width x Height)
Channel Icon800 x 800
Channel Art2560 x 1440
YouTube Images Sizes
Credit: Mainstreethost

Don’t forget to check out our other article and infographic we shared with standard display ad sizes.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Thanks for this guide Douglas. This guide and issues one of my friend had with multiple resizing in Photoshop inspired me to make a Photoshop CC extension to take the time and pain out of making multiple sizes for social media dimensions. You can find the extension here:

    In short the extension panel will take the active layer and at the push of a button it will create covers or content photos in the dimension you mention in your article. The photos will be placed in a folder on the desktop ready for sharing on social websites. There is also 5 custom fields that allows you to resize any layer into 5 different dimensions in one go.

    As a thank you for the inspiration all your readers can use the code “MarketingTechBlog40” to get 40% discount at checkout.

  2. Very informative post indeed,thank you so much Douglas, You have shared with us a simple guide which help us a lot regarding Social Media Image Dimensions.

    Keep sharing 🙂



  3. Unfortunately this isn’t of great help, optimal sizes for mobile devices don’t match what’s here, posting with the recommended sizes often cuts off parts when viewed on mobile devices

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