Social Media MarketingMarketing Infographics

Social Media Image Dimension Guide for 2020

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image.

I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry. If you can upload a great image and compress the image with a service before uploading it, you’ll get much crisper results!

If you’re a designer, keep this infographic handy… and prepare for changes often. 

Facebook Image, Video and Ad Image Sizes

Facebook MediaSize in Pixels (Width x Height)
Profile Image180 x 180
Cover Photo820 x 312
Shared Images1200 x 630
Shared Link Preview1200 x 628
Highlighted Image1200 x 717
Event Image1920 x 1080
Business Page Profile180 x 180

LinkedIn Image Sizes

LinkedIn MediaSize in Pixels (Width x Height)
Profile Image400 x 400 (200 x 200 minimum to 20,000 x 20,000 maximum)
Personal Background Image1584 x 396
Company Page Logo300 x 300
Company Page Background Image1536 x 768
Company Page Hero Image1128 x 376
Company Page Banner646 x 220

Youtube Image and Video Sizes

Youtube MediaSize in Pixels (Height x Size in Pixels (Width x Height)Width)
Channel Profile Image800 x 800
Channel Cover Photo2560 x 1440
Video Uploads1280 x 720

Instagram Image and Video Sizes

Instagram MediaSize in Pixels (Width x Height)
Profile Image110 x 110
Photo Thumbnail Images161 x 161
Photo Size1080 x 1080
Instagram Stories1080 x 1920

Twitter Image Sizes

Twitter MediaSize in Pixels (Width x Height)
Profile Photo400 x 400
Header Photo1500 x 500
In-Stream Photo440 x 220

Pinterest Image Sizes

Pinterest MediaSize in Pixels (Width x Height)
Profile Image165 x 165
Board Display222 x 150
Board Thumbnail50 x 50
Pin Image Sizes236 x [Variable Height]

Tumblr Image Sizes

Tumblr MediaSize in Pixels (Width x Height)
Profile Image128 x 128
Post Image500 x 750

Ello Image Sizes

Ello MediaSize in Pixels (Width x Height)
Profile Image360 x 360
Banner Image2560 x 1440

WeChat Image Sizes

Weibo MediaSize in Pixels (Width x Height)
Profile Photo200 x 200
Article Preview Header900 x 500 (Displays 360 x 200)
Article Preview Thumbnail400 x 400 (Displays 200 x 200)
Article Inline Image400 x [Variable Height]

Weibo Image Sizes

Weibo MediaSize in Pixels (Width x Height)
Cover Image920 x 300
Profile Pictures200 x 200 (Displays 100 x 100)
Banner2560 x 1440
Instream120 x 120
Contest Preview640 x 640


SnapchatSize in Pixels (Width x Height)
Geofilter1080 x 1920

The 2020 Social Media Image Sizes Guide below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.

Jamie, Make A Website Hub

You would think that, by now, we’d have some standards on image sizes – especially on profiles. I’m pessimistic that the platforms will be working together anytime soon… so that means more work for you and me.

Make a Website Hub also included a print-ready PDF this year along with their Social Media Image & Video Sizes 2020 Infographic:

Download a Print-Ready PDF

social media image dimensions 2020 scaled

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.


  1. Thanks for this guide Douglas. This guide and issues one of my friend had with multiple resizing in Photoshop inspired me to make a Photoshop CC extension to take the time and pain out of making multiple sizes for social media dimensions. You can find the extension here:

    In short the extension panel will take the active layer and at the push of a button it will create covers or content photos in the dimension you mention in your article. The photos will be placed in a folder on the desktop ready for sharing on social websites. There is also 5 custom fields that allows you to resize any layer into 5 different dimensions in one go.

    As a thank you for the inspiration all your readers can use the code “MarketingTechBlog40” to get 40% discount at checkout.

  2. Very informative post indeed,thank you so much Douglas, You have shared with us a simple guide which help us a lot regarding Social Media Image Dimensions.

    Keep sharing 🙂



  3. Unfortunately this isn’t of great help, optimal sizes for mobile devices don’t match what’s here, posting with the recommended sizes often cuts off parts when viewed on mobile devices

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