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Social Media Image Dimension Guide for 2017

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image.

I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leave your images blurry. If you can upload a great image and compress the image with a service before uploading it, you’ll get much crisper results!

If you’re a designer, keep this infographic handy… and prepare for changes often. And be sure to download Illustrator and Photoshop files from GoDaddy to create your optimized social images at the appropriate dimensions.

Shortstack has also built the Ultimate Social Media Template Guide, a detailed 21 page PDF that thoroughly describes each and every image size used in social media!

Social Media Image and Ad Image Sizes

Social SiteProfile SizeCover SizeShare Size
Twitter400px x 400px1500px x 500px440px x 220px
Facebook Page180px x 180px828px x 315px1397px × 2048px or 2048px × 1456px
Facebook Group180px x 180px828px x 315px1200px x 630px
Instagram110px x 110px161px x 161px1080px x 1080px
Pinterest165px X 165px222px x 150px238px Width
LinkedIn400px x 400pxBetween 1400px x 425px and 4,000px x 4,000px974px x 320px
Tumblr128px x 128px500px x 750px
YouTube250px x 250px2560px x 1440px1280px x 760px
Google+250px x 250px1080px x 608px497px x 279px

Social Media Video Sizes

Social SiteDimensionsFile Size LimitSpecs
Twitter GIF530px x 265px (2:1)
1024px x 512px max
5 Mb< 350 Frames
Twitter Landscape Video1280px x 720px512 Mb2048K Bitrate
Twitter Portrait Video640px x 640px512 Mb1024K Bitrate
Instagram600px x600px2.5 to 30 secmp4, H.264, VP8
FacebookHDTV or SDTV120 min or 4 Gbmp4, mov, etc.
YouTube240px × 180px Up to 4K2 Gb25 to 60 fps

The 2016 Social Media Image Sizes Guide below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization. MakeAWebsiteHub.com

You would think that, by now, we’d have some standards on image sizes – especially on profiles. I’m pessimistic that the platforms will be working together anytime soon… so that means more work for you and me.

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19 Comments

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    Thanks for this guide Douglas. This guide and issues one of my friend had with multiple resizing in Photoshop inspired me to make a Photoshop CC extension to take the time and pain out of making multiple sizes for social media dimensions. You can find the extension here: http://dam-photo.com/easy-web-resize-export-photoshop-cc-extension/

    In short the extension panel will take the active layer and at the push of a button it will create covers or content photos in the dimension you mention in your article. The photos will be placed in a folder on the desktop ready for sharing on social websites. There is also 5 custom fields that allows you to resize any layer into 5 different dimensions in one go.

    As a thank you for the inspiration all your readers can use the code “MarketingTechBlog40” to get 40% discount at checkout.

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    Unfortunately this isn’t of great help, optimal sizes for mobile devices don’t match what’s here, posting with the recommended sizes often cuts off parts when viewed on mobile devices

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