ISV

ISV is the acronym for Independent Software Vendor.

Independent Software Vendor

A company that develops and sells software products that run on one or more platforms, such as Microsoft Windows, Apple macOS, or various mobile operating systems. ISVs create solutions for a variety of industries and purposes, ranging from business management, data analysis, and productivity tools to gaming, entertainment, and education applications. Unlike in-house software development teams, ISVs are independent entities that specialize in software development and are not tied to a specific company or organization.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

ISV

Independent Software Vendor

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