MLS

Multiple Listing Service

MLS is the acronym for Multiple Listing Service.

A database of real estate properties for sale in a specific geographic area. The MLS is used by real estate professionals such as agents and brokers to share information about available properties with each other.

The MLS typically includes information such as the address, price, number of bedrooms and bathrooms, square footage, and photos of the property. This information is entered into the database by agents and brokers who are members of the MLS.

MLS membership is typically available only to licensed real estate professionals who agree to abide by a set of rules and guidelines established by the MLS. The rules may include requirements for how information about properties is entered into the system, how and when properties can be shown to potential buyers, and how the commission is split between the listing agent and the agent who brings the buyer.

The MLS is an important tool for real estate professionals, as it allows them to access a comprehensive database of available properties and share information with each other about properties that may be of interest to their clients. It also allows agents and brokers to track market trends and provide their clients with up-to-date information about the local real estate market.

Abbreviation: MLS

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media