MP2

MPEG-1 Audio Layer II

MP2 is the acronym for MPEG-1 Audio Layer II.

An audio coding format developed by the Moving Picture Experts Group (MPEG) as a part of the MPEG-1 standard. It is a lossy audio compression format, meaning that some audio data is discarded to reduce file size while maintaining acceptable audio quality.

MP2 was widely used in the early days of digital audio broadcasting and is still used in some applications today. However, it has been largely superseded by more advanced and efficient audio codecs, such as MP3 (MPEG-1 Audio Layer III) and AAC (Advanced Audio Coding), which provide better audio quality at lower bit rates.

MP2 is particularly known for its use in the audio component of Video CDs (VCDs) and some digital television and radio broadcasting systems. While it has been mostly replaced by newer codecs for consumer audio applications, MP2 remains in use for specific professional applications, such as in broadcasting and some audio archiving systems.

Abbreviation: MP2

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge