MQA

Marketing Qualified Account

MQA is the acronym for Marketing Qualified Account.

A metric used in account-based marketing (ABM) to measure the quality and readiness of a target account for sales engagement.

An MQA is an account that has been identified as having a high potential to become a customer, based on a set of predefined criteria such as company size, industry, or engagement with marketing campaigns. MQAs are typically identified and scored using a combination of firmographic data, intent data, and engagement data.

MQAs are important for ABM because they provide a way for marketing and sales teams to prioritize their efforts and focus on the accounts that are most likely to convert into customers. MQAs are typically passed on to the sales team for further engagement, with the expectation that they will convert into sales-qualified leads (SQLs) and eventually customers.

Overall, MQAs are a valuable metric for businesses that are using account-based marketing to target and engage with high-value accounts. By identifying and prioritizing the accounts that are most likely to convert, businesses can improve the efficiency and effectiveness of their sales and marketing efforts, and drive better business outcomes.

Abbreviation: MQA

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge