MQA

Marketing Qualified Account

A metric used in account-based marketing (ABM) to measure the quality and readiness of a target account for sales engagement.

An MQA is an account that has been identified as having a high potential to become a customer, based on a set of predefined criteria such as company size, industry, or engagement with marketing campaigns. MQAs are typically identified and scored using a combination of firmographic data, intent data, and engagement data.

MQAs are important for ABM because they provide a way for marketing and sales teams to prioritize their efforts and focus on the accounts that are most likely to convert into customers. MQAs are typically passed on to the sales team for further engagement, with the expectation that they will convert into sales-qualified leads (SQLs) and eventually customers.

Overall, MQAs are a valuable metric for businesses that are using account-based marketing to target and engage with high-value accounts. By identifying and prioritizing the accounts that are most likely to convert, businesses can improve the efficiency and effectiveness of their sales and marketing efforts, and drive better business outcomes.

• Abbreviation: MQA