NRF

National Retail Federation

The world’s largest retail trade association based in the United States. It represents retailers from various sectors, including department stores, specialty stores, online retailers, and small businesses. The NRF advocates for the retail industry, provides research and industry insights, and organizes events and conferences for retail professionals. It serves as a voice for retailers, working on policy issues that impact the industry and providing resources and support to help retailers thrive in a rapidly changing market.