Paid Owned Earned

POE is the acronym for Paid Owned Earned.

A framework used in marketing to help brands allocate their resources across different channels and create a more balanced and effective media mix. By leveraging paid, owned, and earned media in a strategic way, brands can maximize their reach, engagement, and impact on their target audience.

  • Paid media refers to advertising channels that require payment, such as display ads, social media ads, and search engine ads.
  • Owned media refers to marketing channels that a brand owns and controls, such as their website, social media accounts, email newsletters, and mobile apps.
  • Earned media refers to media exposure that a brand earns through publicity efforts and word-of-mouth, such as media coverage, social media mentions, and customer reviews.
  • Abbreviation: POE

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