POE is an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media and to get your content seen by new audiences.
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During the lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, “The Secret is Out!”. Kidding aside, Wiley has really had an incredible impact in the publishing industry with the Dummies brand. By