What is POE?

In preparation a webinar, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of Canada and The Brainstorm Group. POE is just an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid Media is the use of paid advertising channels to drive traffic and the brand’s overall message to your

Dummies: A Reference for the Rest of Us!

Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During the lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, “The Secret is Out!”. Kidding aside, Wiley has really had an incredible impact in the publishing industry with the Dummies brand. By