RFM Acronyms

RFM

RFM is the acronym for Recency, Frequency, Monetary.

Recency, frequency, and monetary value is marketing metric used to analyze and identify the most valuable customers based on their spending behavior. RFM can be utilized to predict, prioritize, and drive future engagements to increase the customer lifetime value (CLV) by accelerating and increasing purchases. It can also be used to better define your ideal customer or target customers with similar demographic or firmagraphic characteristics.