Sophisticated Invalid Traffic

SIVT is the acronym for Sophisticated Invalid Traffic.

Invalid traffic (IVT) that involves more advanced techniques that are harder to detect and require advanced analytics, multi-point corroboration/coordination, significant human intervention for analysis, or proprietary technology. Examples of SIVT include hijacked devices, malware, cookie stuffing, and more complex bots and spiders.

  • Abbreviation: SIVT

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