General Invalid Traffic

GIVT is the acronym for General Invalid Traffic.

Invalid traffic (IVT) from known bots and spiders—programs that roam the internet to index it for search engines—and other basic non-human activities. For example, if a publisher accidentally auto-refreshes their webpage, causing an ad impression to be loaded without any user activity, it is also considered GIVT. This type of invalid traffic can usually be detected through lists of known IPs and user agents.

  • Abbreviation: GIVT

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