SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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What Is Exit Intent? How It Works, Best Practices, and Why AI Is Changing It
As a business, you've invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site... they produce beautiful product pages,…
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FastBots: Build, Train, Clone, and Resell AI Chatbots for Your Website
When I first wrote about FastBots in December 2023, I was solving a very specific problem. Martech Zone has thousands of articles, many of them outdated, and I wanted to train a natural language bot on my content without feeding…
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Marketing Automation Sequences That Drive Customer Retention and Expansion
Customer lifecycle automation uses behavior and account status to deliver useful messages from first value through renewal and expansion. Each sequence needs an entry condition, a measurable goal, an exit rule, and a reason not to send. Define the Sequence…
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Salesforce Products List for 2026: Every Cloud, Agent, and Acquisition
Salesforce continues to lead the SaaS industry with its enterprise solutions because they are cloud-based, customizable, feature-rich, integrated, secure, and scalable. At the core of Salesforce is a foundational CRM where companies can realize a single, shared view of every…
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Privy: Email, SMS, and Pop-Ups That Turn Shoppers Into Repeat Buyers
Most online stores do not have a traffic problem. They have a capture and follow-up problem. Visitors browse, add something to a cart, and leave, and without an email address or phone number there is no way to bring them…
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How Online Gaming Platforms are Increasing Retention with AI Tools
Keeping players is now harder, and more valuable, than finding new ones. Monthly churn in many online casino markets sits between 20 and 30%, and replacing a lost player typically costs five to seven times more than keeping one. That…
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Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers... 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state calls, so the toll-free…
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Customer.io: Lifecycle Marketing, Explained
Lifecycle marketing is the work of staying with a customer after the first conversion. The purchase, trial, or signup starts the relationship; it doesn't end it. From there, the job is to help the person reach value, come back, and…
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Knock: Deploy and Automate Product Messages Without a Custom Stack
A password reset, an onboarding note, and a product announcement shouldn't each be its own engineering project. In a lot of companies, they are. Engineering owns the template, the channel, and the send. A copy change waits on a deploy.…
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How Connected Technology Is Changing Med Spa Practice Management
Running a modern med spa involves more than scheduling appointments. Practices manage patient information, clinical documentation, communications, payments, inventory, follow-ups, and other daily operations. When these functions are spread across separate systems, staff may spend unnecessary time switching between applications…
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Email Marketing Benchmarks 2026: What 100+ Client Accounts Say About Revenue, Flows And Open Rates
Every email benchmark article quotes a different number, and most of them disagree with what marketers see in their own reporting. Part of that is definitional. Part of it is that the most widely reported metric in email has been…
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How AI Voice Agents Fit into a Modern Martech Stack
Marketing technology, or Martech, used to comprise multiple disconnected tools that helped companies reach their target audience and sell their products. For a while, this sector was considered the epitome of efficiency, but in recent years, Martech has started to…
