Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts. Campaigns – Sending welcome emails, ongoing newsletters, seasonal offers, and broadcast texts to promote offers and
Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect
Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions, a popular and flexible solution for subscription-based e-commerce offerings. The company has an innovative mobile messaging implementation where customers could adjust their subscriptions via text message (SMS) and they needed to migrate their mobile contacts over to MobileConnect. The documentation for
Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,
What Is MarTech? Marketing Technology: Past, Present, and Future
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great
SimpleTexting: An SMS and Text Messaging Platform
Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenue Build Relationships – Provide customer service and support with 2-way conversations Engage Your Audience – Quickly share important updates and new content Generate Excitement – Host
