Campaign Monitor: AI-Powered Email and SMS for Growth

Inboxes are loud, subscribers are picky, and the pressure to ship campaigns that actually drive revenue never lets up—usually without the headcount, the data science team, or the budget that bigger brands lean on. Most marketers know what should work in theory: cleaner segments, sharper copy, smarter automation. The problem is finding the time to do it all well on every send, across every channel.

Performance starts feeling like guesswork. You ship an email, stare at the open rate, and wonder whether you nailed the subject line or missed the audience completely. Then you do it again next week, hoping for a better number without much to point at when it improves (or doesn’t).

Campaign Monitor

Campaign Monitor by Marigold is an ESP that provides marketing teams with the email and SMS platform they need to plan, build, and refine campaigns without a steep learning curve or a developer on call.

You get drag-and-drop simplicity for the parts of campaign building that should be quick, plus AI-powered assistance for the parts that usually eat your week. Reporting turns raw numbers into actionable next steps, while Marketing Monitor benchmarks your performance against real industry standards so you can see exactly where the opportunities are hiding.

Beautifully designed templates render correctly on every device, audience targeting tightens without manual logic-building, and you can layer in SMS when email alone isn’t cutting through. Whether you’re sending your first newsletter or scaling a mature multi-channel program, the platform meets you where you are.

Campaign Monitor helped transform us from a small idea to a real company thanks to their user-friendly tools—I honestly could not recommend them enough.

Ellen Hyslop, Co-Founder of The GIST

What’s inside Campaign Monitor

Here’s the toolset you get with Campaign Monitor:

• AI Email Booster: Scans your draft, anticipates the goal you’re working toward, and serves up design and copy recommendations grounded in industry best practices—accept what helps, undo what doesn’t, with one click either way.
• AI Writer: Generates content optimized for your audience so you can brainstorm past creative blocks, adapt copy for new audiences, condense long-form text into bite-sized captions, and refine CTAs for stronger conversions.
• Analytics: A full reporting suite covering campaign performance, automated journeys, transactional sends, geography, acquisition, and engagement—so you can prove ROI and refine strategy with real data instead of hunches.
• Email Template Builder: Drag-and-drop editor with professionally designed templates that auto-import your brand colors and logo from a website URL; every template is mobile-responsive, so campaigns render cleanly on any device without manual tweaking.
• Integrations: Hundreds of pre-built connections, including the #1 email integration on the Salesforce AppExchange, plus your CRM, e-commerce platform, and website—so customer data lives in one connected ecosystem.
• Link Review: Automatically scans outgoing emails and flags broken or outdated hyperlinks before you hit send, catching the small mistakes that quietly tank conversions.
• Marketing Automation: A visual journey designer that lets you build personalized customer journeys without engineering help, so timely sends happen automatically once you’ve mapped the path.
• Marketing Monitor: Compares your performance to industry benchmarks for open rate, click-through rate, bounce rate, and unsubscribe rate, then recommends proven tactics tied to a goal you choose, with results tracked so you can see what worked.
• Segment Mapper: Describe the subscribers you want to reach in plain language and the platform builds the segment for you—no manual logic-building required, with idea segments ready to apply if you’re not sure where to start.
• Segmentation and Personalization: Hyper-targeted segments built from existing customer data, paired with personalization that tailors emails to individual interests for higher engagement and stronger long-term relationships.
• Signup Forms: Embeddable forms for your website or storefront that grow your subscriber list and capture new customers from wherever they find you—usable on mobile and tablet just as easily as on desktop.
• SMS Marketing: Send text campaigns alongside your email program with subscriber-level personalization, automatic compliance copy, and a built-in link shortener; built for mobile-first audiences, with 95% of text messages read and responded to within three minutes of receipt and an average SMS open rate of 98%. (Available to contracted customers sending SMS to the USA, Canada, Australia, and the UK.)
• Transactional Email: Triggered, on-brand emails for purchases, donations, account updates, and other interactions—optimized to the same standard as your marketing campaigns instead of being treated as an afterthought.
• Website Builder: Drag-and-drop website creation that connects directly to your subscriber lists, so the full marketing funnel lives in one account instead of being stitched together across vendors.

Together, this toolset covers the full lifecycle of a campaign, from list growth and audience building through delivery and reporting, replacing the patchwork of disconnected tools most teams stitch together to do the same job.

America’s Car-Mart is a useful real-world example: their marketing team had limited prior experience and needed something easy without sacrificing power. With Campaign Monitor, anyone on the team can send transactional reminders, promotional offers, and more, driving engagement at both local and national levels.

Get started with Campaign Monitor

Email marketing doesn’t have to be a guessing game. With AI assistance that takes the slog out of writing and reviewing, real-time benchmarks that tell you exactly where to focus, and a multi-channel reach that meets subscribers in the inbox or on their phone, Campaign Monitor gives you everything you need to grow without the friction. Sign up for free and see how quickly your next campaign comes together.

Try Campaign Monitor for Free!

Frequently Asked Questions