TVOD

Transactional Video on Demand

A digital video service model where customers pay for each content they wish to watch. Unlike the subscription-based model (SVOD), where users pay a regular fee for access to content, TVOD transactions are per-use. This model is akin to the traditional rental service but occurs online for digital content. Two common types of TVOD are:

• Electronic Sell-Through (EST): Where consumers pay once to gain perpetual access to a piece of content, similar to buying a DVD.
• Download to Rent (DTR): Where the payment allows the consumer to access the content for a limited time, similar to renting a movie.

Some examples of TVOD services include iTunes, Google Play Movies & TV, and Amazon’s rent or buy feature. These platforms typically offer a wide selection of movies and television shows that can be rented or purchased individually. They provide a flexible option for viewers who prefer to pay for only the content they want to watch.

For advertisers and marketers, TVOD offers the opportunity to target customers who have demonstrated a willingness to pay for premium content. Advertising strategies for TVOD can include promoting content availability on these platforms or bundling products with TVOD rentals or purchases as a value addition. As the media landscape evolves, understanding and leveraging TVOD’s unique position will be vital for companies looking to maximize their reach and impact.

• Abbreviation: TVOD