VARK

Visual, Auditory, Reading / Writing and Kinesthetic

A learning style model developed by Neil Fleming in 1987 as an expansion of the earlier VAK model. The VARK model categorizes learners into four main types based on their preferred methods of taking in and processing information:

• Visual learners: Those who prefer information presented in visual formats such as charts, graphs, diagrams, and symbols.
• Auditory learners: Those who learn best through listening, such as lectures, discussions, and verbal explanations.
• Reading/Writing learners: Those who prefer information displayed as words, either read or written. This category distinguishes VARK from the earlier VAK model.
• Kinesthetic learners: Those who learn best through hands-on experiences, physical activities, and practical applications.

The VARK model is widely used in educational settings, corporate training, and increasingly in marketing strategies. It provides a framework for understanding different learning preferences and can guide the creation of more inclusive and effective learning materials or marketing content.

It’s important to note that while individuals may have preferences, most people use a combination of these learning styles. The VARK model is intended to help people understand and leverage their learning preferences rather than as a strict categorization system.

In marketing contexts, understanding VARK can help create multi-modal content that appeals to a broader audience preferences, potentially increasing engagement and information retention.

• Abbreviation: VARK
• Source: The Four Learning Styles