Sites, emails and blogs are naturally visual and even kinesthetically interactive with the user. That is… you can see (visual) and you can interact (kinesthetic) with the content. What most sites, including Martech Zone, don't do well is feeding listeners, though.
The 3 Styles of Learning
- Visual – most learners are visual. They like to read and especially learn when that content is supported by charts and images.
- Auditory – there's a segment of the population that can't learn through visuals alone… they need to actually hear the information to understand it. Tone of voice and inflection are very important.
- Kinesthetic – some people don't learn through reading or hearing… they learn through interaction. Although a blog enables this type of communication, there are additional opportunities to reinforce through polls, questionnaires, slideshows and other applications.
As a company, it's imperative that your online marketing efforts feed these three styles of learning. Repetition of the content won't every feed the auditory learner – you must provide a means for them to listen to the content to fully comprehend it. This is why so many cheesy landing pages on the web incorporate video, text and some kind of interaction.
They aren't simply trying to cover all their bases… they're prepared for the auditory learner who jumps directly to the video or the kinesthetic learner who jumps directly to the interaction.