Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CAC: Cost of Acquiring Customer
A metric used by businesses to determine the total average cost spent to acquire a new customer.
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CAD: Computer Aided Drafting
A technology that uses computers to assist in the creation, modification, analysis, or optimization of a design.
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CAEWWS: Carrier Airborne Early Warning Weapons School
A U.S. Navy school that trains Naval Aviators and Flight Officers in advanced E-2D and E-2C Hawkeye tactics.
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CAGR: Compound Annual Growth Rate
A metric to measure and compare growth rates over time, accounting for compounding effects.
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CAHPS: Consumer Assessment of Healthcare Providers and Systems
These surveys cover various aspects of healthcare, including communication with doctors and nurses, access to care, and overall satisfaction with healthcare services.
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CalOPPA: California Online Privacy Protection Act
A US state law requiring commercial websites to post a privacy policy.
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CAM: Computer-Aided Marketing
The use of computer technology, software applications, and online platforms to enhance marketing activities such as market research, advertising, product development, and customer relationship management.
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CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing
A U.S. law setting rules for commercial email, protecting consumers from misleading or unsolicited messages.
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CapEx: Capital Expenditure
Invests in physical assets to improve long-term business performance and operations.
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CAPI: Conversions API
A server-side technology that maintains accurate marketing attribution under privacy regulations.
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CAPM: Capital Asset Pricing Model
A financial model that explains the relationship between risk and expected return for an investment.
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CAPTCHA: Completely Automated Public Turing test to tell Computers and Humans Apart
A challenge-response test to verify a user is human.
