ActiveTrail Marketing Automation

Ecommerce and Retail

ActiveTrail: An Easy-to-Use Email Marketing and Marketing Automation Platform

Douglas Karr Friday, December 29, 2017

0 1 minute read

With branches in the USA, Israel, Germany, France and Latin America, ActiveTrail helps businesses of all shapes and sizes, across the globe, to nurture relationships with their clientele. Since starting as a project internally, the company has become a leading, multi-channel email service provider, offering an advanced marketing platform.

ActiveTrail Email Marketing Platform Features Include

Email Marketing – Easily build striking, mobile responsive email campaigns. They’re extensive tool includes triggers, contact management, image editor, birthday campaigns, bounce management, user permissions, reports & analytics, domain keys & sender ID, compliance with anti-spam laws, multiple subject lines, symbols in subject lines, media Server, dynamic contact groups, RSS campaigns, automatic removals.

Marketing Automation – Build visual and personalized automated customer journeys.
A/B Testing – email a limited number of recipients at first and examining their responses.
Landing Pages Creation – Create professional landing pages better at converting leads.
Personalization – adjust titles, content, and even the images in your emails to suit each client or group of recipients.
SMS Software – Send text messages online to your customers, leads and employees
Online Surveys – Get real-time, reliable and critical feedback from your customers
Integrations – Integrate your email marketing with popular apps and services, or develop your own with their REST API and Webhooks. Productized integrations include Google Analytics, Zapier, Salesforce, Optimove, PayPal, Cashcow, Facebook Leads, Personalics, and a WordPress Plugin.

Sign Up for a Free ActiveTrail Trial Today!

Disclosure: We are an affiliate of ActiveTrail

Douglas Karr Friday, December 29, 2017

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge