Acronyms Beginning With B

Sales, marketing, and technology acronyms that begin with B

  • B-Roll: Secondary Video Footage

    B-Roll

    Not an actual acronym; this is a term used in film and video production referring to the secondary footage in cinematography. Originating from the days of film editing, A-roll refers…

  • B2B: Business-to-Business

    B2B

    A term that refers to the transaction or relationship between two businesses, rather than between a business and individual consumers (B2C). In a B2B model, one company provides goods or…

  • b2b2c business to business to consumer

    B2B2C

    A business model that combines elements of both B2B (Business-to-Business) and B2C (Business-to-Consumer) strategies. In this model, a company sells its products or services to a business customer, who then…

  • B2C: Business-to-Consumer

    B2C

    The process where businesses sell products or services directly to individual consumers. This model is one of the most common sales models and contrasts with B2B (business-to-business), where a business…

  • B2E: Business-to-Employee

    B2E

    Strategies and platforms that organizations use to deliver services, tools, and value directly to their employees. This model focuses on improving engagement, productivity, and retention by treating employees as an…

  • B2G: Business-to-Government

    B2G

    The commercial interactions where private companies provide products or services to government agencies. This model often involves bidding processes, compliance requirements, and long-term contracts. Examples include technology vendors delivering software…

  • B2Human: Business-to-Human

    B2Human

    A marketing concept that emphasizes treating business-to-business (B2B) relationships more personally, recognizing that even in B2B transactions, decisions are made by individual humans with emotions, preferences, and personal experiences. Unlike…

  • B2X

    B2X

    X represents a specific type of audience or market segment. It is a flexible term used to describe business models that define who the primary customers are and how relationships…

  • BANT: Budget, Authority, Need, Timeline

    BANT

    An acronym used in the sales process to qualify leads, and it stands for Budget, Authority, Need, and Timeline. This framework helps sales professionals determine how viable a lead is…

  • Base64: Base 64 Encoding

    Base64

    Base64 is not an acronym. It is a naming convention that describes both the encoding method and the character set size it uses. The term Base refers to the number…

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