B2C

Business-to-Consumer

The process where businesses sell products or services directly to individual consumers. This model is one of the most common sales models and contrasts with B2B (business-to-business), where a business sells to other companies.

In B2C, the sales cycles are typically shorter, and one person rather than a group often makes the purchasing decision. Marketing strategies in B2C focus on attracting individual consumers and often leverage emotions, brand image, and consumer loyalty. Common examples include retail stores, online shopping platforms, and direct-to-consumer (D2C) services.

The success of B2C sales and marketing strategies often depends on understanding consumer behavior, preferences, and trends and effective branding and advertising to appeal to the target audience’s desires and needs.

• Abbreviation: B2C