Acronyms Beginning With B
Sales, marketing, and technology acronyms that begin with B
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BLOB
A data type used in databases to store large binary data, such as images, videos, audio files, documents, and other types of binary data. Here’s a more detailed description: Binary Data: BLOBs are designed to store binary data, which means…
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Blog
The word blog is a truncation of the term weblog. The term weblog was coined in the late 1990s by Jorn Barger, a programmer and writer. He used it to describe a personal online journal where he collected and shared…
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BLS
A U.S. government agency that provides data and statistics related to employment, labor market conditions, wages, inflation, and other economic factors. Understanding BLS data can be valuable for sales and marketing professionals to assess market trends, job growth, and consumer…
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BNPL
A type of financial service offered by some retailers, fintech companies, and payment platforms, allowing customers to purchase items immediately and pay for them in installments over a set period of time. BNPL services often feature interest-free payments or low-interest…
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BOFU
Represents the decision stage of the buyer’s journey. This is after the top of the funnel (TOFU) and the middle of the funnel (BOFU). At this point, prospects have thoroughly researched their options and are close to making a purchase…
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BOGO
A popular sales and marketing promotion strategy where customers are encouraged to purchase because they receive an additional item at no extra cost or a reduced price. This can apply to Buy One, Get One Free or Buy One, Get…
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BOH
All areas of a restaurant where food preparation and supporting operations occur, primarily the kitchen and storage areas. BOH technology systems focus on food preparation, timing, and coordination between cooking stations. These systems typically include kitchen displays or printers that…
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Boomers
While not an acronym, Baby Boomers were born between 1946 and 1964 and grew up during the post-World War II era. They experienced significant cultural and societal changes, such as the Civil Rights Movement and the Vietnam War. Boomers are…
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BOPIS
A retail strategy that allows customers to purchase products online and then collect their orders from a physical store location. This omnichannel approach has become increasingly popular in recent years, offering numerous benefits to retailers and consumers. For retailers, BOPIS…
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BORIS
A retail strategy that allows customers to purchase products through an online platform and return them at a physical store location. This model is a key component of omnichannel retail, designed to enhance customer convenience while reducing friction in the…
