Acronyms Beginning With C
Sales, marketing, and technology acronyms that begin with C
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CLM
A comprehensive approach to managing contracts from initiation through execution and renewal is essential for businesses of all sizes, particularly those dealing with numerous agreements across various departments. Contract Stages…
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CLM
A strategic approach to managing the entire customer journey, from the first point of contact to retention and renewal. It involves understanding and optimizing each stage of a customer’s relationship…
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CLM
A marketing strategy that uses consumer payment card transaction data to deliver personalized promotions, loyalty rewards, and advertising campaigns. By partnering with banks, payment networks, and fintech providers, marketers can…
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CLO
A type of digital marketing and loyalty program that is linked directly to a consumer’s debit or credit card. Here’s how they generally work: Consumers enroll in the program and…
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CLO
The CLO, also known as General Counsel, serves as the highest-ranking legal executive in an organization and acts as its principal legal advisor. This role has evolved significantly from its…
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CLOUD
A U.S. law enacted in 2018 designed to address how law enforcement can access electronic data stored in cloud services, even when that data is held on servers located outside…
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CLS
An important user experience metric that’s part of Google’s Core Web Vitals (CWV). It measures the visual stability of a web page as it loads, focusing on unexpected layout shifts…
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CLV
Also known as lifetime value (LTV), CLV or CLTV is a metric representing the total amount of money a customer is expected to spend on your business or your products…
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CMA
The UK’s primary regulatory body overseeing competition and consumer protection matters. In the context of marketing and sales, here’s what you need to know: Ensuring Fair Competition: The CMA prevents…
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CMMC
A security framework developed by the U.S. Department of Defense (DoD) to protect sensitive government information within the defense supply chain. It establishes cybersecurity standards for contractors and subcontractors handling…
