Acronyms Beginning With D
Sales, marketing, and technology acronyms that begin with D
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DRTV
A type of television advertising designed to elicit an immediate response from viewers, typically through a phone call, text message, or online purchase. DRTV ads usually have a clear call-to-action (CTA), such as Call now to order or Visit our…
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DSA
A Federal Information Processing Standard (FIPS) for digital signatures, a public-key cryptosystem designed for digital signature generation and verification, provides authentication, integrity, and non-repudiation in digital communications and transactions. Features and capabilities include: Digital Signatures: Provides a method for authenticating…
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DSA
A type of Google Ads campaign that automatically generates ad headlines and targets based on your website’s content, rather than predefined keywords. Google uses its indexing technology to match user search queries to relevant landing pages, making DSAs ideal for…
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DSGVO
DSGVO is the German abbreviation for the General Data Protection Regulation (GDPR)—a comprehensive data protection law enforced across the European Union (EU) since May 25, 2018. While “GDPR” is the commonly used term internationally, DSGVO is the name used in…
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DSL
A broadband internet technology that delivers high-speed data transmission over standard copper telephone lines. Unlike older dial-up connections, DSL enables simultaneous voice and internet use without interference, thanks to frequency separation between data and voice signals. DSL service speeds can…
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DSLR
A type of digital camera that combines the mechanics of a single-lens reflex camera with a digital imaging sensor, as opposed to photographic film used in traditional SLR cameras. DSLRs are among the most popular types of cameras for professional…
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DSO
A financial metric that measures the average number of days it takes a company to collect payment after a sale has been made. It is a key indicator of a company’s cash flow efficiency and credit management practices. A lower…
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DSP
A DSP is a software platform that allows advertisers and agencies to automate the purchase of digital ad inventory across multiple ad exchanges and networks in real-time. Key features and functions of a DSP in AdTech include: Audience targeting: DSPs…
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DSP
A software process that takes the power of computers and specialized processors to manipulate and analyze signals like sound, images, and sensor data that have been converted into digital form. Think of it as a way to refine and understand…
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DSS
A system that supports decision-making activities in organizations. It utilizes data, models, and analytical tools to provide insights that support decision-making in complex and unstructured situations. When it comes to marketing and sales, a DSS can help to analyze large…
