Acronyms Beginning With I
Sales, marketing, and technology acronyms that begin with I
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IAS
A global technology company that provides data and solutions to establish a safer, more effective advertising ecosystem. IAS is a leading player in the ad verification industry, known for its suite of solutions designed to protect against ad fraud, increase viewability, and ensure brand safety. IAS helps digital advertisers measure the quality of their media, understand the consumer exposure experience,…
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Acronyms Beginning With I
IASR
A key component of Ontario’s accessibility framework under the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). IASR establishes enforceable, province-wide accessibility standards across five major areas, requiring organizations to remove and prevent barriers for people with disabilities in accessing goods, services, employment, and information. What is IASR? The IASR is a regulation enacted in 2011 that consolidates multiple accessibility…
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Acronyms Beginning With I
IAT
A cross-functional group of marketing and communications specialists who work collaboratively to deliver comprehensive, coordinated marketing solutions across multiple channels and disciplines. This strategic approach brings together experts from diverse marketing backgrounds, including digital marketing, traditional advertising, public relations, social media, content creation, brand strategy, creative design, media planning, and analytics. Unlike traditional siloed departments, an IAT functions as a…
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Acronyms Beginning With I
IB
A financial intermediary that acts as a bridge between a client and a larger brokerage firm. The IB introduces new clients to the brokerage and facilitates their onboarding process, earning a commission or fee for each referred client or the client’s ongoing transactions. This model is commonly used in trading and financial markets, including forex, commodities, and stock trading. Role…
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IBAN
An account number that identifies an individual account, at a specific financial institution, in a particular country and is used to process financial transactions between institutions in different countries. Used correctly, the IBAN facilitates faster payment processing.
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Acronyms Beginning With I
IBM
Fomerly known as International Business Machines Corporation, IBM is a multinational technology company headquartered in Armonk, New York, United States. Founded in 1911, IBM is one of the world’s leading technology and consulting companies. IBM operates in various areas of the technology industry and provides a wide range of products, services, and solutions, including: Hardware: IBM manufactures and sells computer…
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Acronyms Beginning With I
IBQML
A no-code platform designed to empower marketing teams to utilize machine learning without requiring extensive coding or data science expertise. It simplifies data analysis, prediction, and decision-making processes, making it a valuable tool for marketing professionals who want to leverage data-driven insights for campaign success and customer engagement. IBQML enables the analysis and usage of data from Google Analytics 4…
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Acronyms Beginning With I
iBuyer
A company that uses technology to make instant cash offers on homes (iBuying), allowing sellers to close on their properties quickly and with minimal hassle. This model is a part of the larger trend in real estate towards digitization and efficiency, characterized by algorithms and real-time data to assess property values. Characteristics of an iBuyer include: Technology-driven: Utilizes sophisticated algorithms…
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Acronyms Beginning With I
iBuying
iBuying refers to the process where companies, often referred to as iBuyers, use technology and market data to make quick cash offers for homes. This model is primarily aimed at homeowners looking to sell their properties swiftly without the traditional hassles associated with selling a home, such as staging, multiple showings, and potentially lengthy closing processes. Key characteristics of iBuying…
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ICA
Content-related analytics that provides actionable insights using artificial intelligence (AI) technologies.
