Acronyms Beginning With M
Sales, marketing, and technology acronyms that begin with M
-
MLR
The process of obtaining approval for marketing materials or communications from the Marketing, Legal, and Regulatory (MLR) departments within an organization. MLR approval is crucial in regulated industries, such as pharmaceuticals, healthcare, finance, or insurance, where strict compliance with legal…
-
MLR
Refers to the process where content, often related to pharmaceutical marketing, is reviewed by professionals in the medical, legal, and regulatory fields to ensure that it complies with industry standards and regulations.
-
MLS
A database of real estate properties for sale in a specific geographic area. The MLS is used by real estate professionals such as agents and brokers to share information about available properties with each other. The MLS typically includes information…
-
MMA
A global trade organization dedicated to advancing and shaping the future of marketing through mobile and emerging technologies. Founded in 2000, the MMA brings together marketers, technology providers, media companies, and agencies to establish best practices, set industry standards, and…
-
MMA
Refers to software solutions that automate and personalize marketing communications on mobile devices. By tying together customer data, behavior tracking, and rule-based workflows, MMA enables brands to engage audiences through channels such as push notifications, in-app messages, SMS, and mobile-optimized…
-
MMLU
An advanced concept in artificial intelligence (AI) that integrates multiple forms of data input, such as text, images, audio, and possibly others, to enhance the understanding and processing of language. This approach is grounded in the knowledge that human language…
-
MMM
Also known as Marketing Mix Analysis or Marketing Mix Attribution, MMM is a statistical and analytical approach used by businesses to measure the impact of their marketing activities on sales or other key performance indicators (KPIs). The primary goal of…
-
MMMU
A type of machine learning (ML) approach that involves training models on multiple tasks across different modalities. This approach combines multi-task learning (where a model is trained on several tasks at once) and multi-modal learning (where the model learns from…
-
MMP
A Mobile Measurement Partner is a third-party service or company specializing in tracking, measuring, and analyzing user interactions and behaviors within mobile apps. MMPs play a crucial role in helping app developers and marketers understand the effectiveness of their marketing…
-
MMS
An advanced messaging technology that extends the core capabilities of the traditional SMS (Short Message Service). Unlike SMS, which is limited to text-only content, MMS allows users to send multimedia content, including images, audio files, video clips, and even longer…
