Acronyms Beginning With P

Sales, marketing, and technology acronyms that begin with P

  • PDA: Personal Digital Assistant

    PDA

    A handheld device that combines computing, telephone/fax, Internet, and networking features. A key development in the history of information technology, PDAs were most popular during the late 1990s and early…

  • PDF: Portable Document Format

    PDF

    A file format developed by Adobe Systems in the early 1990s to present documents, including text formatting and images, in a consistent and platform-independent manner. PDF files are designed to…

  • PDO: Product Development Organization

    PDO

    A team or department within a company that is responsible for developing and managing products throughout their lifecycle. The primary goal of a PDO is to create, maintain, and improve…

  • PDP: Product Detail Page

    PDP

    A crucial element in e-commerce and online retail. It’s the part of a website where a customer finds detailed information about a specific product. The effectiveness of a PDP can…

  • PDPA

    A data privacy law implemented in Singapore in 2012. The PDPA establishes a data protection law that comprises various rules governing the collection, use, disclosure, and care of personal data.…

  • PEACE: People, Empowered, Accountable, Customer, Evergreen

    PEACE

    A structured approach designed to streamline and enhance sales and marketing processes by fostering cross-functional collaboration and addressing friction points within the customer journey. This model emphasizes teamwork, accountability, customer-centric…

  • PECR: Privacy and Electronic Communications Regulations

    PECR

    A set of regulations that were introduced in the United Kingdom in 2003, and they are designed to protect the privacy of individuals by regulating the use of electronic communications.…

  • PEP: Politically Exposed Person

    PEP

    An individual who is or has been entrusted with a prominent public function. Financial institutions consider PEPs high-risk customers due to their potential influence and access to public funds, which…

  • PESO: Paid, Earned, Shared, and Owned Media

    PESO

    A strategic media classification framework popularized by the International Association for Measurement and Evaluation of Communication (AMEC) to help communications and marketing professionals plan, execute, and measure their media efforts…

  • PESTLE: Political, Economic, Social, Technological, Legal, and Environmental

    PESTLE

    A framework used in business and marketing analysis to assess the external factors that can impact an organization. The purpose of PESTLE analysis is to identify and understand the impact…

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