PECR

Privacy and Electronic Communications Regulations

A set of regulations that were introduced in the United Kingdom in 2003, and they are designed to protect the privacy of individuals by regulating the use of electronic communications. PECR applies to any individual or organization that uses electronic communications for marketing purposes, including emails, text messages, and automated calls.

PECR also covers the use of cookies on websites, which are used to track user activity and preferences. The regulations require that website operators obtain the consent of users before using cookies, and they must provide clear information about how the data collected will be used.

Overall, PECR is an important set of regulations that help to protect the privacy of individuals in the UK and ensure that electronic communications are used in a responsible and ethical manner.

• Abbreviation: PECR