Acronyms Beginning With P
Sales, marketing, and technology acronyms that begin with P
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POI
A location or place that are of interest to consumers and can be targeted for marketing purposes. It is typically a physical location, such as a retail store, restaurant, landmark, or any other place where customers may gather or interact…
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PoLP
A fundamental cybersecurity concept that dictates that users, systems, and applications should be granted the minimum level of access or permissions necessary to perform their functions. This principle is widely used in IT security to reduce the risk of accidental…
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PoP
PoPs refer to geographically distributed network locations or data centers where a CDN provider has deployed its servers and network infrastructure. The primary purpose of these PoPs is to reduce the physical distance between the content (such as websites, videos,…
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POPs
A fundamental pillar of Marketing Operations (MOPs) that focuses on managing, optimizing, and governance of marketing technology (MarTech) platforms. This includes selecting, integrating, and maintaining tools such as customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS),…
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POS
A combination of hardware and software businesses used to conduct sales transactions. Essentially, it’s where the sale happens. In a retail or hospitality setting, the POS system processes and records transactions, manages inventory, and can even track customer data. A…
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PoS
A consensus mechanism used by some blockchain networks as an alternative to Proof-of-Work (PoW). In a PoS system, validators (also called stakers) are chosen to create new blocks and validate transactions based on the amount of cryptocurrency they have staked…
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POV
POV (point of view) refers to the distinctive perspective an organization takes on its market, customers, and industry dynamics. It frames how the company interprets current challenges, opportunities, and trends, and serves as the foundation for communicating why its solutions…
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PoW
A consensus mechanism used by many blockchain networks, including Bitcoin and Ethereum (currently), to validate transactions, secure the network, and create new blocks. It requires participants, known as miners, to solve complex mathematical puzzles to add new blocks to the…
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PPC
An online advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically. Search engine advertising is…
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PPI
PPI refers to the number of pixels (or picture elements) that are present in one inch of an image or a display. The higher the PPI, the more pixels are packed into each inch, resulting in a sharper and more…
