Acronyms Beginning With R
Sales, marketing, and technology acronyms that begin with R
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RAIL
A performance model introduced by Google to help developers deliver smooth, fast, and user-centered web experiences. The acronym stands for four key user experience (UX) aspects that guide developers in optimizing web performance. Unlike older metrics focused purely on load…
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RAM
A form of computer data storage that stores frequently used data for rapid access by the central processing unit (CPU) of a computer. RAM is volatile memory, meaning that it is wiped clean when the computer is turned off, and…
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RAS
A network of neurons located in the brainstem that plays a critical role in controlling arousal and transitions between sleep and wakefulness. It also functions as a filter for the vast amount of information processed by the brain, helping to…
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RBAC
A security model that restricts system access based on predefined roles within an organization. Instead of assigning permissions to individual users, RBAC assigns access rights to roles that users inherit based on their job responsibilities. Cloud Security: Manages permissions for…
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RBMT
A type of machine translation (MT) system that relies on a comprehensive set of linguistic rules and dictionaries to translate text from one language to another. Unlike statistical (SMT) or neural machine translation (NMT) approaches, which utilize large corpora of…
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RBT
An SEO and PPC (pay-per-click) advertising strategy that optimizes and tracks branded search terms—queries that include a brand’s name or variations. These branded terms are critical to ensuring a company owns its branded search results and drives high-intent traffic. Why Focus on Branded Terms?…
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RCS
A communication protocol between mobile telephone carriers and between phone and carrier, aiming to replace SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and can transmit in-call multimedia. It is part of the…
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RDBMS
A type of database management system that organizes and stores data in a structured, tabular format using a relational model. The relational model, introduced by Edgar F. Codd in 1970, represents data as a collection of tables (or relations) consisting…
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RDE
A modern market research methodology that aims to collect more authentic and representative survey responses by engaging people during their natural digital activities. Unlike traditional survey panels where participants specifically sign up to take surveys, RDE reaches potential respondents while…
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RDF
A standard model for data interchange on the web. RDF has features that facilitate data merging even if the underlying schemas differ, and it specifically supports the evolution of schemas over time without requiring all the data consumers to be…
