Acronyms Beginning With R
Sales, marketing, and technology acronyms that begin with R
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RIFF
A generic file format for storing multimedia data such as audio, video, and text. Developed by Microsoft and IBM in the early 1990s, RIFF is a container format, meaning it organizes and stores data in chunks, with each chunk containing…
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Rimap
A professional certification program for risk managers developed by the Federation of European Risk Management Associations (FERMA). Key points about the FERMA Rimap certification: Rimap is designed to set a common standard for the risk management profession across Europe, ensuring…
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RIR
The foundation of the Internet’s address management system, acting as continental-scale organizations that oversee the distribution of IP addresses and related numeric resources within their geographical regions. These organizations bridge the gap between the global Internet authorities and the local…
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Risograph
Risograph doesn’t stand for any specific phrase; it’s a brand name associated with this particular printing method. The term is derived from the name of the company that developed a unique printing technology: the Riso Kagaku Corporation. Risograph printing, often…
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RLHF
A machine learning (ML) technique used to align the behavior of artificial intelligence (AI) models with human preferences, values, and intended outcomes. Instead of relying solely on predefined rules or static training data, RLHF incorporates human evaluations directly into the…
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RLSA
A powerful tool in Google Ads that lets you customize your search campaigns based on a user’s past visits to your website or app. Think of it as a way to reconnect with people who’ve already shown interest in what…
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RMN
A type of advertising network that allows brands and retailers to promote their products and services through targeted advertising within the context of online retail environments. RMNs provide brands and retailers with a way to reach customers when they are…
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RNN
A type of artificial neural network architecture designed to handle sequential or time-series data. Unlike feedforward neural networks, RNNs have connections between neurons that form directed cycles, allowing them to maintain an internal state or memory of previous inputs in…
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ROAS
A key performance metric in digital marketing that measures the revenue generated for every dollar spent on advertising. It helps businesses assess the effectiveness of their ad campaigns by comparing the income derived from advertisements to the actual costs incurred…
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ROBO
A consumer behavior trend that describes the process of researching products or services online before making a purchase in a physical store or offline channel. This trend is also known as webrooming, in contrast to showrooming, where customers visit a…
