Acronyms Beginning With S
Sales, marketing, and technology acronyms that begin with S
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SPA
A form of pay-per-click (PPC) advertising commonly used on ecommerce marketplaces—most notably Amazon—to promote individual product listings. These ads appear within search results and on product detail pages, mimicking organic listings in format but carrying a subtle Sponsored label. SPAs…
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Spam
Spam isn’t an acronym; it’s a nickname. Spam refers to unsolicited and often irrelevant or inappropriate messages, typically via email, social media, or other communication platforms. These messages are usually intended to promote products, services, or scams and can be…
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SPARQL
A query language and protocol for accessing and manipulating data stored in RDF (Resource Description Framework) format. It is a key component of the Semantic Web stack and is used to retrieve and manipulate structured data across different systems and…
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SPF
An email authentication method designed to detect forging sender addresses during email delivery. SPF allows the owner of a domain to specify which mail servers they use to send mail from that domain. It’s a way to prevent spammers from…
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SPIN
SPIN Selling is a sales methodology that was first introduced by Neil Rackham in his book SPIN Selling. The acronym SPIN stands for Situation, Problem, Implication, and Need. The SPIN approach focuses on asking the right questions to identify the…
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SPM
A set of processes, tools, and techniques used to monitor, measure, and optimize sales performance in an organization. SPM solutions typically include tools for sales planning, quota management, sales forecasting, sales analytics, coaching, and performance tracking. The goal of SPM…
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SPO
A process used by advertisers and agencies to streamline and optimize the way they buy ad inventory, typically in programmatic advertising. SPO involves evaluating and selecting the most efficient and effective paths through which to purchase digital advertising. The goal…
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SPOF
SPOF refers to any individual component—whether hardware, software, process, or personnel—within a system whose malfunction or unavailability will cause the entire system or process to fail. The term is most commonly used in IT, networking, and systems engineering and increasingly…
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SPP
A suite of technologies that forms part of the broader Microsoft licensing and activation framework. Its primary purpose is to help fight piracy, protect users from counterfeit software, and support different licensing models, including volume licensing, retail, and OEM licensing.…
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SQL
A prospective customer that has been researched and vetted – first by an organization’s marketing department and then by its sales team – is deemed ready for the next stage in the sales process. An SQL has displayed intent to…
